After the success of its first edition, FIM Europe, together with the FIM and the Italian Motorcycling Federation (FMI), has announced the second Conference on Motorcycle Sport Communication in Europe. The event will take place on Thursday, 19 February 2026, in Riccione, Italy, at Hotel Mediterraneo.
The Conference will again bring together European motorcycle journalists, communication experts, press officers, media creators, influencers and specialised media involved in motorcycle sport. It will serve as an international platform for discussion, learning and professional networking.
Organised under FIM Europe with the support of FIM and in collaboration with FMI, the event highlights its strong European and international focus. The 2026 edition will look at how motorcycle sport communication is changing in a digital and connected media world.
Key topics will include new storytelling methods, digital platforms, and especially the growing role of artificial intelligence in journalism and content creation. The programme will feature workshops, case studies and roundtable discussions, along with open exchanges of ideas.
The Conference will open with an institutional session led by FIM Europe CEO Alessandro Sambuco and FMI Secretary General Giorgia Santini. Speakers include experts from media, legal tech and motorcycling communication.
Participation is limited to 40 people and is open to professionals working in motorcycle sport media. Registration is now open and will close once all places are filled.