Marking the historic 120th anniversary of the FIM in 2024, the new Brand Identity is being formally introduced on all FIM tools and digital communications and will be applied at all FIM events and championships with immediate effect.
Variations of the new logo for the Continental Unions and FIM commissions will be included in the roll out plan.
Initially unveiled to the FIM Family by FIM President Jorge Viegas at the FIM General Assembly last December in Liverpool – Great Britain, the newly designed blue monochrome FIM logo consists of a dynamic slanted three-bold-letters-acronym, more commonly recognised as the FIM.
The initial letter ‘F’ is intersected by three horizontal lines and this detailing ends on the left side with a curved silhouette, which resembles the shape of a wing.
Purposely designed, these three wing-shaped lines – also referred to as ‘speed lines’ – suggest a feeling of speed, but also portray a clear graphic heritage with the classic FIM emblems of the past.
Reflecting the many different forms of use in the modern and digital world, the new FIM logo can be used with or without the lower text ‘FEDERATION INTERNATIONALE DE MOTOCYCLISME’, according to each situation.
Fabio Muner, FIM Marketing & Digital Director, stated: “I would like to thank the MetaDesign, the branding agency of Publicis Group, for its involvement and creativity in designing all the new graphic design system and the new FIM logo that aim to reflect and to embrace the challenges of the fast-paced world in which we now operate and exist.